Cookie Policy

Last Updated: June 28, 2026

1. Introduction

At Firehouse Subs, we are committed to being transparent about how we collect and use data related to your browsing experience on our website, fireehousessub.com. This Cookie Policy forms part of our broader Privacy Policy and is intended to provide you with clear, accessible information about the cookies and similar technologies we deploy on our website.

This policy applies to all visitors and users of our website located in Canada and globally. We comply with applicable Canadian privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA), applicable provincial privacy laws, and we recognize the standards set by the General Data Protection Regulation (GDPR) as global best practices for data transparency and user rights.

If you have any questions about this Cookie Policy, please contact us at the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work efficiently, improve user experience, and provide reporting information.

Cookies set by the website owner (in this case, Firehouse Subs) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website — such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your device both when it visits our website and when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit our website for the first time, a cookie file is downloaded onto your device. The next time you visit the site using the same device, the website checks to see if it has a cookie relevant to you. If it does, the website reads the information stored in that cookie and adjusts your experience accordingly. Cookies cannot execute programs or deliver viruses to your computer. They are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

2.2 Similar Technologies

In addition to cookies, we may use other similar tracking technologies, including:

• Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that allow us to determine whether you have performed a specific action.
• Local Storage: A mechanism that stores data locally in your browser with no expiration date.
• Session Storage: Similar to local storage but data is cleared once the browser session ends.
• Fingerprinting: A method of identifying a device based on its unique configuration and settings.

3. Types of Cookies We Use

We use the following categories of cookies on fireehousessub.com:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the website to function properly. They enable core functionality such as page navigation, access to secure areas, and remembering your preferences during a single browsing session. The website cannot function properly without these cookies, and they cannot be switched off in our systems. They are usually set only in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

These cookies do not store any personally identifiable information and are exempt from consent requirements under applicable Canadian privacy law and GDPR standards.

3.2 Analytics and Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.

We primarily use Google Analytics for this purpose, which is a web analytics service provided by Google LLC. Google Analytics uses cookies to help analyze how users interact with our website.

3.3 Functional Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. These cookies allow the website to remember choices you make (such as your preferred language, location, or menu preferences) and provide enhanced, more personalized features.

If you do not allow these cookies, some or all of these services may not function properly.

3.4 Advertising and Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.

We use Google Ads and may use social media advertising platforms such as Facebook/Meta for remarketing and advertising purposes. If you do not allow these cookies, you will experience less targeted advertising.

4. Specific Cookies We Use

The table below provides detailed information about the specific cookies used on fireehousessub.com:

5. Your Cookie Choices and How to Manage Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). We respect your right to privacy and provide you with multiple options to manage your cookie preferences.

5.1 Cookie Consent Banner

When you first visit fireehousessub.com, you will be presented with a cookie consent banner. You can choose to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can change your preferences at any time by clicking the "Cookie Settings" link available on our website.

5.2 Managing Cookies Through Your Browser

Most web browsers allow you to manage cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or notify you when cookies are being set. Please note that if you disable cookies, some features of our website may not work as intended.

Below are links to cookie management instructions for the most common browsers:

• Google Chrome: https://support.google.com/chrome/answer/95647
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Apple Safari: https://support.apple.com/en-ca/guide/safari/sfri11471/mac
• Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
• Opera: https://help.opera.com/en/latest/web-preferences/

For mobile devices, please consult the documentation for your specific device's operating system (iOS or Android) for instructions on managing cookies within mobile browsers.

5.3 Opting Out of Specific Third-Party Cookies

You can also opt out of specific third-party tracking and advertising cookies using the tools provided by those third parties:

6. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, doing so may affect your experience on fireehousessub.com. Below is a summary of the potential impacts:

7. Cookies and Canadian Privacy Law

In Canada, the use of cookies is governed primarily by the Personal Information Protection and Electronic Documents Act (PIPEDA) and, in certain provinces, by provincial privacy legislation such as Quebec's Law 25 (Act Respecting the Protection of Personal Information in the Private Sector), British Columbia's Personal Information Protection Act (PIPA), and Alberta's Personal Information Protection Act (PIPA).

Under PIPEDA, we are required to obtain meaningful consent before collecting, using, or disclosing personal information, which may include data collected through certain cookies. We also take guidance from the Office of the Privacy Commissioner of Canada (OPC) guidelines on online behavioral advertising and transparency.

We align our cookie practices with the principles of GDPR as an international benchmark, particularly regarding:

• Providing clear and transparent notice about cookie use
• Obtaining freely given, specific, informed, and unambiguous consent for non-essential cookies
• Allowing users to withdraw consent at any time
• Maintaining records of consent
• Implementing privacy by design and default

8. Third-Party Cookies and External Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their cookie or privacy practices. We encourage you to read the privacy and cookie policies of every website you visit.

Third-party cookies on our site are primarily deployed by:

• Google LLC – for analytics and advertising services. View Google's Privacy Policy at policies.google.com/privacy
• Meta Platforms, Inc. (Facebook) – for social media and advertising integration. View Meta's Privacy Policy at facebook.com/policy.php

9. Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, our operations, or other business needs. When we make material changes to this policy, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you through a banner notification on our website or by email.

We encourage you to review this Cookie Policy periodically to stay informed about how we are using cookies. Your continued use of fireehousessub.com after the posting of changes constitutes your acceptance of such changes.

10. Do Not Track (DNT) Signals

Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently alter its data collection and use practices in response to DNT signals. However, you may use the cookie management tools described in this policy to limit tracking on our website.

11. Children's Privacy and Cookies

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children through cookies or other tracking technologies. If you believe that a child under 13 has provided us with personal information through our website, please contact us immediately and we will take steps to delete such information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and similar technologies, please do not hesitate to contact us: